Yerevan city vote to be more competitive this time – expert
The upcoming poll for the Yerevan city council will differ from other local self-government elections with its competitiveness and better conditions, says an expert.
Speaking to Tert.am, Armen Badalyan, a specialist in political and electoral technologies, noted that the previous (2009) municipal election in the capital did not see the opposition Armenian National Congress fully involved in the process, as some of its members were in jail over the 2008 post-electoral turmoil. “This time, however, it is taking part. That doesn’t mean, of course that the campaign which it and the other political forces lead is literate,” he said.
The expert added that the political forces running for election use a very poor arsenal of technologies this time, restricting themselves to indoor public meetings and campaign leaflets and posters.
“Certain political forces never realized that unless you are strategically right, your tactical component cannot fully make itself visible. But other forces conduct a campaign in the right manner," said Badalyan.
According to the PR analyst, the ruling Republican Party of Armenia (RPA) has chosen the right methods of campaigning. “They conduct the campaign, speaking of this election as one for local self-government bodies that have to elect a governor,” said he, adding that the Republican manages in this way to distinguish its mayoral candidate, Taron Margaryan, from the party as a political force.
As for the other election runners – the ANC, the opposition Armenian Revolutionary Federation-Dashnaksutyun and the Barev Yerevan (Hello Yerevan) bloc, Badalyan said those forces seek seats in the city council, without making a distinction between a campaign and a propaganda/
“What does this mean? These words have different roots, reflecting different essences. When conducting a propaganda, you advocate something, but when you carry on a campaign, who give [a voter] a choice,” he added.
But the fact that none of the election runners addresses the unemployment problem in the capital somehow skipped the expert opinion. He more focused on the strategic aspect.
“It’s very interesting for instance what [factors] will be dominant among the Yerevan voters on May 5. If the hatred in the RPA and its leader [President] Serzh Sargsyan is dominant, there will be a maximum turnout which will naturally harm the Republican and give advantage to the non-ruling parties, though they haven’t conducted a successful campaign,” he added.
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