Viva-MTS, a company cultivating reading traditions
Starting from 2005, the year of its establishment, Viva-MTS has been dedicated to shaping public culture. A clear testament to this is the implementation of programs aimed at the development of generations, in parallel with maintaining a responsible business company.
Viva-MTS employees appreciate the role of books and the importance of self-development. The birthday of the “All-Armenian poet” Hovhannes Tumanyan is a wonderful occasion to organize a small-scale celebration within the organization. The development of technologies and innovative solutions give the opportunity of electronic reading, but there are some employees favoring the palpable feel of books and prefer traditional reading methods. Those who want to give books to each other gathered in Viva-MTS’s assembly hall, with giver-recipient pairs generated randomly. To make the event even more interesting, the privacy of the selected pairs was preserved, but to ensure an appreciated gift, preferences in reading style and language were shared to the buyers. The event was preceded by a quiz, the winners of which were awarded prizes and certificates by the General Director.
“The foundation for the future is laid today, and that’s beyond question. At the core of development is the formula that guides educated and knowledgeable people. There is nothing more nourishing to a human nature than reading. We are free to choose the food we give to our mind. And yet, it would be preferable to have something of proper quality, informative, as well as shaping a breadth of knowledge and love for people. That’s because the accumulated knowledge is later reflected in everything that one does in later years. In an era of technologies, knowledge has become easier and faster to access. Big initiatives require willingness to do so and knowledge. We stick to the chosen path, keeping the message of the great poet in mind: “Only noble deeds will never die, Through the centuries gloried and famed. Happy the man who through his deeds Wins an immortal name,” Viva-MTS General Director Armen Avetisian said.
At Viva-MTS, the love of reading is manifested not only within the framework of a one-time event, but also through a comprehensive strategy and long-term plans. The leading telecom operator has managed to make an important contribution not only in the promotion of reading, but also in publishing a series of books that hold immense cultural value. The “Armenians of the World” series jointly published in partnership with the “All-Armenian Geographical Association” has gained widespread popularity among readers. They include the world’s Armenian monuments (4 volumes), Armenian musicians (2 volumes), Armenian artists (2 volumes), Armenian filmmakers (2 volumes), influential Armenian women (2 volumes), and philanthropists (1 volume).
In line with our commitment to promote reading and ahead of the Book Giving Day, Viva-MTS and the “Zangak” bookstores offer 15% discount on all books at the stores. The discount will be available 17 through 23 February 2024.
The discount can be received by a barcode available in “My Viva-MTS” app; it will be required at the checkout. The app is available for download at Play Store and App Store.
Videos
Interview with Francis Malige, EBRD Managing Director
Armenians Commemorating 106th Anniversary of Genocide
Biden Under Pressure to Recognize Armenian Genocide - KTLA 5 News
Governance and Oversight Capacities Account for Our Bank's Robust Management System - Philip Lynch, Independent Board Member at Ameriabank
'Mr. President, It Is Now in Your Power to Right Decades of Denial' - US Congressman Adam Schiff Urges Joe Biden to Recognize Armenian Genocide
Armenians of Nagorno-Karabakh in Despair After Trauma of Military Defeat - France 24
Interview with Kakhaber Kiknavelidze, an Independent Member of Ameriabank Board of Directors
Only Terrorists Keep Hostages, Putting Forward Preconditions for Their Release - Edmon Marukyan
Rep Adam Schiff Says Congress Should Recognize Artsakh
UN's Guterres Issues Global Appeal to Make 2021 'Year of Healing'
NASA's Mars 2020 Perseverance Rover Landing Animations
Azerbaijan Uses Prohibited Phosphorus Chemical Munitions - Defense Army Video
Artsakh Defense Army Units Neutralizing Azerbaijani Arms Supplies
Artsakh Defense Army Units Neutralizing Azerbaijani Drone
Nagorno-Karabakh's Status Has Been At the Heart of Our Approach - Zohrab Mnatsakanyan
Artsakh Defense Army Releases Video Featuring Damaged Azerbaijani Military Equipment
Artsakh Defense Army Units Inflicting Manpower Losses on Azerbaijan
Gas Pipeline Damaged in Azerbaijani Fire Targeting Nagorno-Karabakh's Capital
President Armen Sarkissian Meets Emmanuel Macron at Élysée Palace
Artsakh Defense Army Neutralizes Azerbaijani Military Hardware
Artsakh Defense Army Units Neutralizing Azerbaijani Military Infrastructures
President Armen Sarkissian Meets with NATO Secretary-General in Brussels
Buildings and Homes Lying in Ruins in Nagorno-Karabakh's Capital After Azerbaijani Shelling
Artsakh Defense Army's Precision Fire Gives Deadly Blow to Enemy
Artsakh Defense Army Units Destroying Azerbaijani Tank
Zohrab Mnatsakanyan: Ceasefire Does not Mandate Azerbaijan to Kill Civilians and Hit Civilian Settlements
Armenians Protest Outside Turkrish Embassy in Los Angeles
Losses in Azerbaijan's Military Featured in Defense Army Footage
Artsakh Defense Army Neutralizing Adversary's Transport Column
Turkey openly backs Azerbaijan 'far more aggressively than in the past' - ABC News on Syrian mercenaries fighting in Karabakh
Iconic Armenian Church Hit in Azerbaijani Attacks in Nagorno-Karabakh City (photos)
Artsakh Defense Army Continues High-Precision Strikes
War Situation in Karabakh on European Parliament's Agenda
Call for Urgent Action: Armenian Journalist Brings Intn'l Colleagues' Attention to Situation iin Artsakh After Azerbaijani Attacks
Turkey's Support to Syrian Mercenaries Fighting Against Artsakh: Facts About Azerbaijani Aggression
Nagorno-Karabakh's Capital Under Azerbaijani Strikes
Armenian Armed Forces Neutralize Azerbaijani Defense Positions
ArmenianTroops Destroy Azerbaijani Armored Fighting Vehicle on Frontline
There is a solid evidence that Azerbaijan has launched a thoroughly planned attack on the NKR
EU calls for Immediate End to Hostilities over Nagorno-Karabakh
- 15:20 • 24.05.21 Interview with Francis Malige, EBRD Managing Director
- 11:39 • 24.04.21 Armenians Commemorating 106th Anniversary of Genocide
- 09:40 • 23.04.21 Biden Under Pressure to Recognize Armenian Genocide - KTLA 5 News
- 15:34 • 22.04.21 Governance and Oversight Capacities Account for Our Bank's Robust Management System - Philip Lynch, Independent Board Member at Ameriabank
- 14:09 • 21.04.21 'Mr. President, It Is Now in Your Power to Right Decades of Denial' - US Congressman Adam Schiff Urges Joe Biden to Recognize Armenian Genocide
- 12:37 • 03.04.21 Armenians of Nagorno-Karabakh in Despair After Trauma of Military Defeat - France 24
- 17:33 • 11.03.21 Interview with Kakhaber Kiknavelidze, an Independent Member of Ameriabank Board of Directors
- 17:57 • 26.01.21 Only Terrorists Keep Hostages, Putting Forward Preconditions for Their Release - Edmon Marukyan
- 13:33 • 22.01.21 Rep Adam Schiff Says Congress Should Recognize Artsakh
- 09:42 • 29.12.20 UN's Guterres Issues Global Appeal to Make 2021 'Year of Healing'
- 18:41 • 24.12.20 NASA's Mars 2020 Perseverance Rover Landing Animations
- 13:33 • 31.10.20 Azerbaijan Uses Prohibited Phosphorus Chemical Munitions - Defense Army Video
- 16:37 • 30.10.20 Artsakh Defense Army Units Neutralizing Azerbaijani Arms Supplies
- 11:25 • 28.10.20 Artsakh Defense Army Units Neutralizing Azerbaijani Drone
- 13:45 • 24.10.20 Nagorno-Karabakh's Status Has Been At the Heart of Our Approach - Zohrab Mnatsakanyan
- 11:51 • 24.10.20 Artsakh Defense Army Releases Video Featuring Damaged Azerbaijani Military Equipment
- 11:40 • 24.10.20 Artsakh Defense Army Units Inflicting Manpower Losses on Azerbaijan
- 10:39 • 24.10.20 Gas Pipeline Damaged in Azerbaijani Fire Targeting Nagorno-Karabakh's Capital
- 12:41 • 23.10.20 President Armen Sarkissian Meets Emmanuel Macron at Élysée Palace
- 12:16 • 23.10.20 Artsakh Defense Army Neutralizes Azerbaijani Military Hardware
- 12:02 • 22.10.20 Artsakh Defense Army Units Neutralizing Azerbaijani Military Infrastructures
- 10:35 • 22.10.20 President Armen Sarkissian Meets with NATO Secretary-General in Brussels
- 10:51 • 17.10.20 Buildings and Homes Lying in Ruins in Nagorno-Karabakh's Capital After Azerbaijani Shelling
- 15:09 • 15.10.20 Artsakh Defense Army's Precision Fire Gives Deadly Blow to Enemy
- 13:13 • 13.10.20 Artsakh Defense Army Units Destroying Azerbaijani Tank
- 12:56 • 12.10.20 Zohrab Mnatsakanyan: Ceasefire Does not Mandate Azerbaijan to Kill Civilians and Hit Civilian Settlements
- 12:23 • 12.10.20 Armenians Protest Outside Turkrish Embassy in Los Angeles
- 17:23 • 09.10.20 Losses in Azerbaijan's Military Featured in Defense Army Footage
- 15:53 • 09.10.20 Artsakh Defense Army Neutralizing Adversary's Transport Column
- 14:11 • 09.10.20 Turkey openly backs Azerbaijan 'far more aggressively than in the past' - ABC News on Syrian mercenaries fighting in Karabakh
- 15:52 • 08.10.20 Iconic Armenian Church Hit in Azerbaijani Attacks in Nagorno-Karabakh City (photos)
- 10:57 • 08.10.20 Artsakh Defense Army Continues High-Precision Strikes
- 14:24 • 07.10.20 War Situation in Karabakh on European Parliament's Agenda
- 19:31 • 05.10.20 Call for Urgent Action: Armenian Journalist Brings Intn'l Colleagues' Attention to Situation iin Artsakh After Azerbaijani Attacks
- 16:17 • 04.10.20 Turkey's Support to Syrian Mercenaries Fighting Against Artsakh: Facts About Azerbaijani Aggression
- 12:39 • 04.10.20 Nagorno-Karabakh's Capital Under Azerbaijani Strikes
- 13:49 • 03.10.20 Armenian Armed Forces Neutralize Azerbaijani Defense Positions
- 10:12 • 29.09.20 ArmenianTroops Destroy Azerbaijani Armored Fighting Vehicle on Frontline
- 23:42 • 28.09.20 There is a solid evidence that Azerbaijan has launched a thoroughly planned attack on the NKR
- 18:45 • 28.09.20 EU calls for Immediate End to Hostilities over Nagorno-Karabakh
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